Plenary Session 3 - Navigating the Commercial Determinants of Health
| Wednesday, May 6, 2026 |
| 9:00 AM - 10:30 AM |
| Grand Ballroom |
Details
This plenary examines how commercial forces—such as marketing, product availability, corporate lobbying, and industry partnerships—shape health outcomes. It reflects on the challenges of increased access and spread of health misinformation, often orchestrated by harmful industries, and the critical consideration of the strategies needed to align commercial interests with public health goals. Also explored is how commercial determinants can work against public health by promoting harmful products and behaviours, and how they can be harnessed to support prevention through innovation, regulation, and collaboration.
Session Chair & Q&A Moderator: Dr Michelle Jongenelis - Principal Research Fellow, The University of Melbourne
Keynote presentations
Q&A with Keynote speakers
Speaker
A/Prof. Katherine Cullerton
Associate Professor
The University of Queensland
The hidden battle for hearts and minds
Abstract
Engagement between public health professionals and the commercial sector is increasingly common but remains contested. While many companies provide valuable products and services, some industries profit from products and practices that harm population health, creating inherent tensions for public health. This presentation will examine how certain industries seek to shape scientific evidence and public narratives to protect their commercial interests. It will also highlight a key vulnerability for harmful industries, presenting an opportunity for public health professionals to use collective action and digital platforms to drive meaningful change.
Biography
Katherine Cullerton is an Associate Professor in Global Health and Health Policy at the University of Queensland’s School of Public Health. Her research explores why evidence often fails to inform public health policy and examines the tactics used by the corporate sector to influence policy decisions. She also investigates how public health advocates can more effectively shape policy outcomes in Australia and internationally. A key focus of her work is understanding and managing conflicts of interest, particularly around engagement between public health researchers and the food industry. Katherine is a qualified dietitian and has worked across diverse settings, including Aboriginal health, schools, tobacco control, and national health policy.
Professor Mark Petticrew
Chair in Public Health
London School of Hygiene & Tropical Medicine
Combatting industry influence to protect public health
Abstract
Harmful industries are key drivers of public health harms, and inequalities. As well as the driving the production of harmful products, these actors disseminate misinformation, interfere with policymaking, and increasingly engage in attacks on science and epidemiology, and on experts more generally. This talk will focus on the role of public health, and public health research, in holding these actors to account, and on the role of communities and the wider public in protecting public health and preventing harm. It will draw on examples from the tobacco, alcohol, food, gambling and other industries, and draw out some of the commonalities between them. It will also discuss how “upstream” and “downstream” approaches to prevention can be applied to the commercial determinants of health (CDOH) and help with developing effective measures to address CDOH-related harms.
Biography
Mark Petticrew is Professor of Public Health at the London School of Hygiene and Tropical Medicine (LSHTM). He is Director of the NIHR Public Health Policy Research Unit.
His main research interests are in evidence-based policymaking, and health inequalities. His research has a particular focus on the commercial determinants of health – in particular, the influence of unhealthy commodity industries on health (e.g. through the promotion of tobacco, alcohol, and unhealthy foods, and gambling products). Recent research includes analyses of misinformation disseminated by industry corporate social responsibility (CSR) bodies, and the common “playbook” which is used across these and other industries, including pharma, tech and digital media industries.
Prof Gary Sacks
Professor of Public Health Policy
Deakin University
Shifting the balance: addressing excessive corporate power and incentivising business models for health
Abstract
This presentation will outline potential policy solutions that can be used to address excessive corporate power and incentivise business models for health. It will provide an overview of a broad range of policy solutions (including competition regulation, corporate law, and corporate reporting) and examples of where they have been applied.
Biography
Gary Sacks is Co-Director of the Global Centre for Preventive Health and Nutrition (GLOBE) at Deakin University, Australia. He is also Director of a new research translation centre focused on addressing the economic and commercial determinants of health. Gary co-founded INFORMAS - an international network (active in >70 countries) for improving the healthiness of food environments. Gary has co-authored several international reports on food policy and corporate influences on health, including the Lancet Commission on Obesity, and several reports for UNICEF and the World Health Organization.