Wednesday, May 6, 2026

1:30 PM - 3:00 PM

Ballroom 2

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Overview

'Breaking Through the Noise: Research-Driven Campaigns for Preventive Health Impact and Equity'. Hosted by: Centre for Behavioural Research in Cancer; Cancer Council Victoria

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Details

Co-Presenting Authors: Dr Clover Maitland - Centre for Behavioural Research in Cancer; Cancer Council Victoria Ms. Kerryann Wyatt - Centre for Behavioural Research in Cancer; Cancer Council Victoria Ms. Kelly Dienaar - Prevention Division; Cancer Council Victoria Prof. Sarah Durkin - Centre for Behavioural Research in Cancer; Cancer Council Victoria Summary: This interactive workshop will explore the process of developing and implementing preventive health campaigns in today’s complex media landscape. With audiences increasingly segmented by algorithms and hyper-targeting, achieving population-level impact and social norm change presents new challenges. The session will showcase evidence-based approaches to formative research and strategy development, drawing on real-world case studies such as tobacco control and cancer screening campaigns. Participants will also engage in practical activities to address emerging issues, including balancing tailored messaging with broad reach, leveraging digital platforms effectively, and understanding audience profiles to ensure equity for priority groups. Finally, expert panellists from the campaign delivery, media strategy and research and evaluation fields will share insights on optimising campaign development and delivery strategies across channels, while maintaining cost-effectiveness and maximising impact. Aligned with conference themes of ‘translating evidence into action’ and ‘leveraging technology for personalised prevention’, this timely workshop will offer a collaborative space for policy, practice, and research professionals to discuss challenges and create future-oriented solutions for optimising impact and equity in preventive health campaigns. Participants will leave equipped with best practice evidence, innovative ideas and actionable insights to help break through the noise and deliver impactful public health campaigns to improve health outcomes for all Australians. Additional information: Workshop structure will include: 1) presentations, 2) participant table discussions, and 3) expert panel Learning Outcomes: 1. Greater understanding of how to integrate formative research into campaign design for diverse audiences. 2. Broader knowledge of strategies to optimise media mix and maintain population-level impact in an evolving media landscape. 3. Better anticipation of challenges and ability to apply solutions in preventive health campaign development and delivery. Target Audience: Policy, practice, and research professionals interested in preventive health campaigns. Domain:  Policy/Practice Sub-theme:  3) Translating Evidence into Action: Implementing What Works, and 4) Leveraging Technology for Personalised Prevention Registration: There is no additional cost for attending the workshops, but you will need to register as space is limited - Register at www.Prevention2026.com.

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Speaker